Winter inner care! Making healthy skin with "rice koji amazake"

The cold is increasing, the wind is cold, and I'm worried about drying....
It's been a tough season for your skin.



It's a busy time, but I want to take care of my skin even in such a way!

External care is of course important, but
Would you like to aim for moisturizing and conditioning your skin from the inside with "Rice Koji Amazake" ?

actually from the customer
"I started drinking amazake to relieve constipation and improve my immunity, but at the same time, I'm happy that my skin condition has improved."
There are many people who feel changes in their skin by drinking amazake.

[Reason why rice koji amazake leads to skin improvement]

The balance of the intestinal environment and the skin are closely related.

When bad bacteria in the intestines increase, putrefactive substances flow into the blood,
This will irritate the skin and cause itching.
Therefore, improving the intestinal environment and increasing the number of good bacteria will lead to beautiful skin.

Amazake, which has an intestinal regulation effect, is highly recommended for those who want to improve their skin from the inside of the intestines.

Click here for MURO original amazake 👇

① The amount of skin moisturizing ingredient “ceramide” is increased

Ceramide is said to be an essential moisturizing ingredient for the skin.

"Glucosylceramide" , which is bound to glucose, is a raw material of ceramide and is known to be contained in many fermented foods using koji, such as rice koji amazake and miso and soy sauce.
This glucosylceramide increases the amount of ceramide in the skin, increasing the barrier function of the skin,
It is believed that the water content increases.
Therefore, increasing the amount of ceramide is very important for winter skin, where the barrier function is reduced due to dryness.

② Skin metabolism is UP

In winter, poor blood circulation caused by the cold makes it difficult for the nutrients and oxygen carried throughout the body to reach the body.
When the turnover cycle, which is the cycle of skin renewal, is disturbed and old keratin accumulates on the surface of the skin,
It causes dullness, stiffness, and rough skin.
Rice malt amazake is rich in B vitamins , which are said to be vitamins for beautiful skin.
B vitamins promote the metabolism of the skin, so by normalizing turnover, pimples heal faster.
It helps keep your skin in good condition.

③ Suppress melanin production

Did you know that the toji who makes sake has beautiful white hands?
The secret is "kojic acid" contained in koji, which is also the raw material of rice koji amazake.
Kojic acid has the effect of suppressing the production of melanin, which causes spots and dullness, and is also used in cosmetics as a whitening ingredient.

UV Rays that can't be safe just because it's winter.
In particular, dry skin is susceptible to UV rays and is prone to wrinkles and spots, so it is important to take care of it properly.

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At our shop, we offer amazake made from "black koji", which contains citric acid, which can be expected to have a beauty effect, and fruit amazake, which contains vitamins C and E, which are said to be good for preventing aging of the skin.
We have amazake that is perfect for care from the inside by combining "amazake x herbs x enzymes".

Please try it.

Click here for amazake recommended for skin care 👇

People with beautiful intestines have beautiful skin.

While taking care from the outside, such as moisturizing and sun protection, I would like to take care of my skin from the inside every day to protect my winter skin, which is prone to problems, and keep it in a healthy state.

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Ren MURO Kagurazaka, a store specializing in rice malt and amazake

A store specializing in rice koji and amazake, based on the concept of "contributing to people's health in mind and body through amazake."

Amazake is all alcohol-free, sugar-free, and additive-free.

We carry a large number of rice koji and amazake products from breweries all over Japan.

We hope that you will find your favorite amazake from among the many carefully selected amazake and meet your favorite maker and use it for your daily physical and mental health.