The desire to spread rice and fermentation technology is put into the label ──Senjo (Nagano Prefecture) | Amazake specialty store Ren MURO Muro [Official mail order]

Hello. This is Ren MURO, a store specializing in rice koji amazake.

Today, under the name of "Amazake Craft Story", we will introduce a popular amazake brewer at Ren MURO .
The brewery introduced in the 7th installment is "Senjo", which is popular for its cute label and authentic amazake.

“Senjo” is popular for sweet sake with a cute label and authentic taste. It was founded in 1866 and has a warehouse in Ina City, Nagano Prefecture. We have been involved in fermentation culture and Japanese sake making, and have walked together with the region through a turbulent period of about 150 years since the Edo period.

By spreading traditional fermented rice food to the younger generation who have little connection with fermented food, we will pass on the culture of koji and fermented rice to the next generation.
In 1984, in search of a larger piece of land, we moved our rice milling and brewing base to Kamiyamada, about 5 km away from Nishi-Takato, Takato-cho, where we were founded.

▲It was founded in 1866 and has a history of more than 150 years.

You can feel the history inside the old storehouse.

■ I want to make use of fermentation technology without being particular about sake

In the past, they focused on selling sake, but the popularity of Doburoku, which they made in 2011, prompted the 6th generation president, Mr. Kurogouchi, to say, “We are not limited to sake, but rather we are applying this traditional fermentation technology to various products. I want to go."

▲Making koji

Amazake was commercialized in 2005, and it gradually became popular around 2011. Amazake became so popular that production could not keep up with it.
Since our main business is sake production, we are particular about rice and water. The rice is polished to 70%, just like sake brewing, and the water used is high-quality underground water from Takato.

In addition to amazake made with 100% rice koji, we also made amazake with a sour taste using white koji, and amazake with rare sprouted brown rice.
There were various issues when Amazake first went on sale, but they have continued to make improvements to maintain the quality, and now they are aiming to acquire HACCP (World Standard Hygiene Management Certification).

▲ Additive-free amazake

▲ White koji amazake

There is also sprouted brown rice amazake, which is hard to find anywhere else. Germinated brown rice is brown rice that has been germinated by soaking in water for 1-2 days or longer. The sprout contains a lot of enzymes, GABA, and dietary fiber, and is characterized by being more nutritious and easier to digest than brown rice. Germinated brown rice, which is highly nutritious but takes a lot of time and effort, is used for about one-third of the total amount of this product, so you can expect more ingredients derived from germinated brown rice. In terms of taste, you can enjoy the aroma and grainy texture of soft sprouted brown rice.

▲germinated brown rice amazake

■ Wishes for amazake making on the label

The cute label attached to Senjo's products is based on the motif of the grouse, the prefectural bird of Nagano Prefecture. The ptarmigan is now an endangered species, and one of the reasons for this is the increase in abandoned farmland.
The demand for sake and amazake (sweet sake) has increased, and the amount of rice produced has increased, reducing the amount of abandoned farmland.
Senjo's amazake was created with the desire to have more people consume Japanese rice and spread the fermentation technology. Please try amazake, which is both nostalgic and new.

Click here for a list of Senjo's amazake


Thank you for reading to the end today.



Noren MURO Kagurazaka

Address: 1-12-6 Kagurazaka , Shinjuku -ku, Tokyo 162-0825

Phone number: 03-5579-2910

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  • 米麹・甘酒専門店 MURO神楽坂

    MURO(むろ)は、麹を製造する神聖な場所「麹室(こうじむろ)」が名前の由来です。「KOJIを通じて、人々の健康や豊かな食に貢献する」をコンセプトにしたKOJI FOODS(麹を使った食品・調味料)やKOJI DRINK(甘酒)のブランドです。
    店舗には管理栄養士や発酵食品ソムリエなど、甘酒好き、甘酒通のスタッフが体質やお好みを伺って お客様に合うような甘酒の種類や飲み方を提案しております。
    沢山のこだわりの甘酒の中から、ぜひお気に入りの一本、お気に入りの作り手さんに出会って 日々の体と心の健康にお役立ていただけますと幸いです。